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11/23/2009

Outdoor Channel Elevates Christy Benson to Regional Director, Midwest Region

By: Outdoor Channel, PR Newswire

TEMECULA, Calif., Nov. 23 /PRNewswire-FirstCall/ -- Effective immediately, Outdoor Channel Holdings, Inc. (Nasdaq:OUTD), parent company of America's leader in Outdoor TV, today announced the promotion of Christy Benson to Regional Director, Affiliate Sales and Marketing, Midwest Region from Regional Manager. She will continue to be based in Temecula, California and report to Daniel Soane, Vice President Affiliate Sales & Marketing, Central Division & Emerging Media.

In her new role, Ms. Benson will be responsible for securing additional carriage, as well as initiating marketing and promotion activities for distributors in fourteen Midwest States, including Michigan, Minnesota and Ohio. She brings more than seven years of industry experience to this elevated position.

"We are pleased to announce this well deserved promotion within our affiliate sales and marketing group - a solid, results driven team dedicated to exceeding our distributors' expectations," said Randy Brown, Senior Vice President, Affiliate Sales & Marketing at Outdoor Channel. "We are confident Christy's achievements will continue to shine."

Ms. Benson joined Outdoor Channel in January 2003 as the first member of the Affiliate Relations Team. She has been instrumental in growing Outdoor Channel's standard definition (SD) and high definition (HD) subscriber base throughout her sales territory. Ms. Benson has secured tier repositioning and system launches for Comcast, Cox and Time Warner in Michigan, Minnesota and Ohio. She continues to reinforce the value of Outdoor Channel in the important state of Wisconsin through her support of the Chippewa Valley Great Outdoor Games, including the creation of VOD content for the local affiliates. Ms. Benson has also generated impressive affiliate participation levels in the network's two primary consumer marketing campaigns, Spring Fever and Gear Up & Go.

"I am thrilled to be a part of Outdoor Channel during this very exciting time of growth," said Ms. Benson. "The network has carved out a unique position in the cable landscape, and I am thankful to play a role in bringing best-in-class outdoor programming to a rapidly expanding audience."

About Outdoor Channel Holdings, Inc.

Outdoor Channel Holdings, Inc. (Nasdaq: OUTD) owns and operates Outdoor Channel, America's leader in outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America's largest and highest quality producers of live sporting events and sports series for cable and broadcast television. Winnercomm also owns and operates the patented Skycam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information please visit www.outdoorchannel.com.

Source: http://www.prnewswire.com/news-releases/outdoor-channel-elevates-christy-benson-to-regional-director-midwest-region-71623492.html


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